Third Quarter Metrics

Q3 Highlights from the six KPI's we measure include:

* A record number of new operator enrollments last quarter
* More than 50% enter 10 reward codes within 30 days

"Value in Manufacturer Programs"

Hi Tiger! You’ve probably seen this, but just in case, check out page 18 of the October issue of the IFMA magazine. There’s a chart that shows what operators find to be useful from manufacturers and your type of program is at the top.

Good PR for you! Hope to see you in Palm Springs.

Patty Duffey
Sr. Vice President, Marketing Development
UniPro Foodservice

Launching a new product? Email works

Here's a great example of Schwan's Foodservice maximizing click-thoughs by augmenting eExtra Points newsletter promotions with a solo-email and an impactful landing page.

September website traffic

Web stat reports for September - highlights:

937,228 page views
108,311 visits
55,548 unique visitors

General Mills new, improved foodservice site

General Mills' new foodservice website is a beauty; we particularly like their promotions page.

Sponsors, don't miss the opportunity to update your site with a Foodservice Rewards page or promotion (remember, we'll fund a 500 point enrollment code to help your operators join the program.)

"It's like winning the lottery!"

We have enjoyed participating in the Foodservice Rewards program because we have been able to get some nice items for our department that we normally would not have purchased. We also enjoy entering the codes. When bonus points appear, it is almost like winning the lottery!

Thank you Foodservice Rewards!!!

Rich Burlingame
Director of Food Services
Great River Health Systems, West Burlington IA

48 appointments at the UniPro show

Our third year exhibiting at the UniPro show and 48 distributor appointments (boy, does Big Mike ever speak their language!) with multiple new houses joining online while at the show.


Reminder: You can always view the most up-to-date list of distributor houses participating in the DSR incentive by searching the Google FSR Distributor Map.

There was lots of interest from new and existing distributors in co-branded mailings to their customers. In the future, this will become a regular opportunity for sponsors and a significant value-add for DSR's as each mailing is personalized with his/her contact information.

In addition, credit has to go to all of our sponsors as each proudly displayed Foodservice Rewards floor mats at the show, making a big impact and all-important repeat impressions.

I don't order as much as the "big guys"

Foodservice Rewards is a really great program! I am the cafeteria manager for a small private school and I don’t order as much as the “big guys” but most all of the foods that I use in my cafeteria have those great bright yellow Reward Code labels on them.

I am trying to build up enough points to purchase either a dishwasher or a convection oven for our kitchen or maybe a big screen TV for our school! Whichever I decide on, I am having fun collecting the points and entering them into our account!

Karen McAlhaney
School Cafeteria Manager
Jefferson Davis Academy

International expansion continues

Many of you will remember Patrick Moloughney of Proctor & Gamble (center, flanked by Alan Gray and Nicole Thinnes of our UK office) from his days as our Sponsor contact.


In his new role, he's been tasked with identifying initiatives within P&G Professional producing the highest ROI and sharing them globally - and last week we presented program results to his colleagues in Geneva.

His assement: "I'm thrilled the meeting went as well as it did given some of the initial skepticism from my counterparts going into it. I could not have asked for a better presentation by your team or active engagement by my counterparts during the meeting. There was clear excitement in the room and an overall desire to move this forward ASAP!"

We also received an equally enthusiastic response from Kraft Foodservice about a program roll out in Germany. This is due in large part to support from Rolf Schmidt, CEO of International Business Development for CHD-Expert, (pictured right with Indra Bammann, Assistant European Business Development) whose firm enjoys a long-standing relationship there. In Europe, CHD-Expert is the foodservice database market leader producing insights through operator surveys, telemarketing and data cleansing.

If you have not yet discovered CHD's foodservice list sourcing and analysis services, I suggest you contact Paul Hagege, General Manager, in the USA at (312) 506-3851 to schedule a meeting.

Paul recently opened their U.S. office through a partnership with Technomic and in a matter of nine months has built an operator database from 50 public and proprietary sources that is more robust than NPD's. We'll be working with them to append their supplemental data to the FSR database and generate "most likely customer" models for sponsors and to expand FSR's membership.

SMA Incentive program going gangbusters!

The pilot phase of the Sales and Marketing Agency Incentive has come to a close with positive results: Your brokered sales forces signed up hundreds of key account operators earning bonus Foodservice Rewards points funded by BI.

Here's a presentation for use with Sales and Marketing Agencies or internal salespeople. Program Benefits include:

1) Identifying target accounts (your brokers know who they are)
2) Tracking activities to compare agency to agency effectiveness
3) Communicating product features and benefits to salespeople
4) Rewarding specific selling behaviors effectively

A big thank you to Advance, Bunge and Splenda for testing the program. Pricing and implementation details can be found here.

Add rewards to your website

BI deliberately named the Foodservice Rewards program descriptively so that you can "make it your own" simply by preceding it with your band name.

Notice how even Colloquy, a leading loyalty publication, appears to believe the program is proprietary to Perdue? That's the right way to leverage the program with your operator audiences :-)

The high cost of restaurant employee turnover

The constant employee churn in the food industry comes with a price: It costs $20,000 every time a restaurant loses a manager and $2,400 to replace hourly employees, according to People Report, a Dallas-based research firm that tracks restaurant employment trends.

As a Foodservice Rewards manufacturer, you help reduce employee turn over and increase employee motivation: That's more valuable to operators than another temporary discount.

Dear Abbey

A huge THANK YOU from the whole Foodservice Rewards team to Abbey Dryden who has been instrumental in the program's success at Procter & Gamble.


From clever scavenger hunt promotions to new contests delivering instant gratification, she's added creativity and innovation at every turn.

Boy, are we going to miss you: Best wishes on maternity leave :-)

DSR Incentive Program Progress

August highlights include… 127 New DSRs, 390 New Operators signed up by DSRs, and 3 New Sysco Houses.

Bye, bye, Pete - you'll be missed

Pete, please see your BI contract. Section 4.1.22 specifically states that personnel who are highly supportive of FSR and are great drinking partners are not allowed to rotate to another role within their company or leave their place of employment. Our attorneys will be calling your attorneys to immediately rectify this situation.

Seriously, Pete. You will be missed! Best of luck with your own business. Keep in touch and let us know how the business is going.

-----Original Message-----
From: peter_leavitt@barberfoods.com [mailto:peter_leavitt@barberfoods.com]
Sent: Monday, August 20, 2007 7:21 AM
To: Neupauer, John

I have given my notice to Barber, and am opening up my own specialty food store in Falmouth, Maine (where I live).....

my last official day is Aug 31, but will be actively transitioning everything to Stacy before then!

Thanks,

Pete Leavitt
FS Marketing Manager
Barber Foods

Operators generating positive PR with FSR

Foodservice Rewards has been a GREAT success for us and local charities. We donate merchandise to them which they can use in fund raising auctions. It is a definite WIN-WIN situation!

Robert E. Williams Jr.
President
Lizard’s Thicket Restaurants
Columbia SC