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Wednesday, August 10, 2005

7% redemption

Every now and then I hear the objection: "It's too hard to collect reward codes - operators won't take the time." However, operators submit three times as many reward codes as they do rebates (6.9% vs. 2%) and are now claiming over 1/2 a million cases a month - via the web!

Still, we could do better. That's why we are testing an enhanced mail-in option for group feeders - it's Rick Francis at Bunge's idea, following the Netflix model: Just as each DVD is sent to you with a postage paid return envelope, we'll process operator's mailed-in codes and immediately send them another post-paid collection envelope.

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