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Thursday, August 04, 2005

DSR enrollment strategy


Meet Brad Young, Nestle's Division Business Manager for Sales Development and Trade Spend. He's helping spearhead the DSR incentive announced last sponsor meeting in which:


- DSR's receive their own Foodservice Rewards accounts
- Receive kits containing personalized enrollment brochures
- Earn 250 points from participating sponsors for each newly enrolled operator
- Earn a % override from participating sponsors on reward codes entered by their customers

Timing for roll-out is mid-October and the DSR incentive will be open to all US and Canadian distributors. Additional details to follow as development progresses.

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