Wednesday, September 07, 2005

Usability study results

As you may know, we are upgrading the Foodservice Rewards website. Despite having successfully processed more than 12,000,000 reward codes from over 50,000 operators - that's over 1,000 codes per hour on many days of the week - we can still improve its ease of use and relevance.

Here are the tabulated results from the Phase One usability study (15 face-to-face interviews, 10 observed usability sessions, extensive online surveys.) Note this is a big file - 70+ slides, so only download if you are really interested :-)



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