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Friday, April 06, 2007

eMail Non-Delivery Rates at 19.6%

The latest Return Path study on Email Blocking and Filtering shows that twenty percent of permission-based email did not get delivered as intended during the first half of 2006. Don't forget to support your promotions with BI's Print-On-Demand mailers, which can be very cost-effective when used with targeted audiences.

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