Sunday, January 15, 2006

Direct mail to support your sweepstakes

P&G's Stop the Grease, Start your Engines Sweepstakes is an excellent example. Letters are being mailed to 20,000 high value exisitng customers and prospects who profile similarly. (Of course, if you don't know who your best customers are, how they perform by segment, what their quarterly case purchases are, and don't have access to similar non-buying customers... Well you're just buying a list and hoping for results, aren't you?)

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