Saturday, March 11, 2006

16 Ways to improve eMail Open Rates

Here are 16 ways to improve eMail open rates. We're also inserting reward codes into direct mail to boost open rates.

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John Neupauer said...

What does this all add up to? If you do everything exceedingly well and have a solid opt-in list, you might achieve open rates for an email newsletter of 60 percent - whereas you'll be lucky to achieve a 30 percent open rate with less than stellar execution. For ecommerce campaigns, look to achieve open rates of 40 percent or so on the high end, and around 20-25 percent on the low end.

8:03 AM  

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