16 Ways to improve eMail Open Rates
Here are 16 ways to improve eMail open rates. We're also inserting reward codes into direct mail to boost open rates.Labels: articles, best practices
Saturday, March 11, 2006
Here are 16 ways to improve eMail open rates. We're also inserting reward codes into direct mail to boost open rates.About Me
- Name: Tiger Beaudoin
- Location: Minneapolis, Minnesota, United States
Vice President of Coalition Marketing at BI, a Malcolm Baldrige National Quality Award-winning agency.
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1 Comments:
What does this all add up to? If you do everything exceedingly well and have a solid opt-in list, you might achieve open rates for an email newsletter of 60 percent - whereas you'll be lucky to achieve a 30 percent open rate with less than stellar execution. For ecommerce campaigns, look to achieve open rates of 40 percent or so on the high end, and around 20-25 percent on the low end.
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