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Wednesday, March 08, 2006

Imitation is the Sincerest Form of Flattery

Foodservice Rewards will benefit from the buzz of My Coke Rewards, a multi-year consumer loyalty program using reward codes entered online. Here's an excellent video describing the original reward code promotion run by Pepsi.

Updated 7/24/06 - looks like Coke is having implementation issues. This sometimes happens in programs that rely on advertisers to supply the "prizes" as promotional consideration. It's akin to the upset frequesnt-flyer programs generate when they restrict the number of available award seats. Foodservice Rewards, by contrast, faces no such issues as the rewards are all sourced & replenished directly by BI.

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