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Friday, April 21, 2006

Ask Amy: How are DSR enrollments doing?

63 houses have enrolled 345 385 DSRs. The number of linked customers is 245 293 (Updated: 5/18/06).

I'm often asked how we are promoting the DSR incentive program. In addition to running ads in ID Report, I am gathering rep lists from Distributor Program Managers and attending distributor sales meetings (Feeser's last week, Cash-Wa in May) and based on the success of exhibiting at Ginsberg's food show, we will now actively staff booths at other distributor food shows.

I am also building processes to improve DPM and DSR engagement. Soon distributorships will receive:

1) A post-registration How to Get Started Kit including a welcome letter, DSR enrollment fliers, How to Promote FSR at your Food Show flier (in development), and an Operator Enrollment Form.

2) Report samples that illustrate how DPMs can view real-time DSR enrollment progress online.

3) DSR enrollment notification via eMail (which cleverly acts as a reminder to follow up with the DSRs who are not yet enrolled.)

4) Monthly DPM and prospective DPM postcard mailings - this month's announces the addition of Unilever Foodsolutions, Barber Foods, Basic American Foods and Sara Lee Bakery.

Please contact me with recommendations to improve our marketing efforts so that we can continue to create raving fans like Dan Reilly (32 customers linked) who enthuses:

"As a sales rep for Ginsberg's Foodservice, our main marketing focus is to promote quality name-brand label manufacturer products at competitive prices. The big box chain foodservice distributors promote their own labels and incent their sales force on that fact. Ginsberg's and I use Foodservice Rewards to give incentives to our customers through name-brand purchases. It works!!! My customers now ask for products with the Foodservice Rewards yellow Reward Code labels attached. Any manufacturer that is not part of Foodservice Rewards is missing out on case sales and should consider signing up!"

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