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Thursday, May 18, 2006

Are DSR's ignoring your spiffs?

Rather than giving DSR's a 'couple bucks and hoping they focus on selling your product, try Schwan's strategy when launching their new Microwave-To-Rise Pizza.

By awarding sales reps points in their own Foodservice Rewards accounts they deliver product information, reduce the expense and hassle of issuing checks, start the "collecting points" habit and create future communication opportunities via e-mail and mail.

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