Monday, June 12, 2006

Promote a major sports event

With the rest of the world engrossed in the World Cup (that's soccer) the UK office produced this promotional wall chart for its pub operators. The awareness effort was accompanied by mini-logo'd soccer balls, ads in trade publications, and by all accounts scored a goooooaaaal!

P.S. To see the way we support the game in Minnesota, view this video (and look for me & my kids cheering about 12 seconds in :-)

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