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Monday, June 12, 2006

Want to collect even more operator info?

See Schwan's clever launch of their new Microwave to Rise Pizza. In addition to collecting qualified leads, it educates with a cooking-video, product specifications, profit potential and kid's menu suggestions.


With over a thousand entries in the first 24 hours following the announcement to members, it's off to a great start - and will soon be accompanied by a 50,000 piece mail drop.

Updated 6/17/05 with permission: "Gents, Interesting stat for you. We have nearly 3,800 registrants thus far for the MTR pizza promo. Of the 3,800 - 75% have been generated through FSR communications."

The promotion is the brainchild of Jennifer Graven (left, tall) Schwan's new Campaign Manager, it builds on her experiece creating promotions for Texas-based distributor, Glazier Foods.

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