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Thursday, June 22, 2006

What's your cost of acquiring a new customer?

With the cost of an in-person sales call exceeding $300, more sponsors are always running non-buyer promotions as "virtual" sales calls.

Says Evan Carlson of Schwan's Foodservice: "In one three month period, we acquired 150+ new customers paying full price for pizza - and paid less than $20 in points per first time buyer."

Are you currently running a non-buyer promotion? If a new customer is worth more that $20 to you, consider having your non-buyer promotions "always-on." Contact us to set up yours.

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