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Monday, July 31, 2006

We Love To Eat Out

Steal this idea: An "experiential" reward for both the Chef and his patrons.

Nestle UK is offering a chance to dine out at top restaurants like Rick Stein’s Seafood (I've eaten there and can attest it's a rare treat), Gordon Ramsay’s Claridges and The Ivy when you submit Foodservice Rewards codes from Maggi. Counter-intuitive? Yes, but if you're an operator, why not a rare night out + a chance to sample a competitor's fare?

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