Basic American expands participation
"Most of our direct or broker sales people understand the beauty of the foodservice rewards program. We received a lot of good feedback from our regionals at a recent Western Sales meeting. I have to admit that replacing a coupon with the official BAF merchandising program and the FSR loyalty program is not an easy proposition however as coupons were frequently used as a means to permanently reduce pricing..."
Hans Kohte, Senior Marketing Manager
Basic American Foods