How to measure Customer Lifetime Value?
We're helping sponsors interpret their data by tracking the average number of cases redeemed per quarter for participants in a high-value segment and calculating the likely profit contribution for the year.
From there it's easy to set up promotions to the remaining non-buyers in the segment using a cost-per-customer-acquired approach that virtually guarantees a positive ROI.
Ask your Coalition Manager (A.K.A. the easy button) for details.