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Tuesday, October 03, 2006

October Key Metrics - Now Bigger Than NRN

At the request of P&G's Paul Edmondson, we'll publish quarterly summary statistics here, making them easier to share with your internal teams.

1) Number of active operators participating in the: USA - 70,464 Canada - 1,260 UK - 8,603 Total - 80,327

To put this in perspective, the circulation of Nation's Restaurant News is smaller at 70,509 (and it's easier to subscribe to a magazine than it is to collect and enter rewards codes!)

2) Number of reward codes entered in the USA - 21,622,512 Canada - 43,842 UK - 359,859 Total - 22,026,213.

To put this in perspective, that's a code being submitted every 30 seconds on a 24 hour clock.

3) Number of Distributorships participating in North America: 75 with 681 enrolled DSR's, including our first US Foodservice house. If you are participating in the distributor incentive program and would like more details, please contact me.

In the meantime, see Foodservice Rewards being promoted on these distributor sites: Livingston Foodservice, Foodservices of America, Presto Foods and Jordano's Foods.

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