Saturday, January 27, 2007

The World's Most Respected Companies

We're excited to announce that Kraft Foodservice has become the latest company to join over 75 national brands participating in the coalition.

"Foodservice Rewards is an important addition to our marketing mix," says Tom Sampson, SVP & President, Kraft Foodservice North America. "Customer intimacy is increasingly becoming a key competitive differentiator for branded manufacturers and Foodservice Rewards gives us some great tools to connect directly with operators who believe in added value."

Participating brands include much of the Nabisco crackers foodservice portfolio along with all of the Kraft, Open Pit, and Bull's-Eye barbeque sauce foodservice offerings.

Note that Kraft is ranked among the world's most respected companies, and the second with that distinction to join Foodservice Rewards.

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