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Wednesday, December 20, 2006

Six tips for maximum e-impact

Here's an example of a brilliantly designed communication.

Notice:

1. A winning headline: Clean Up with Dawn and Earn up to 2,450 points!
2. "Reward your employees" positioning - a known need in this segment
3. A deadline - Hurry, this offer ends 1/31/07
4. Here's How: A simple explanation of how to calculate point earnings. (Lack of this component handicaps many offers)
5. Click here to learn more - a downloadable full line segment-specific brochure
6. Cross promote other relevant brands from the portfolio in the "P.S." position

Remember, imitation is the sincerest form of flattery.

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