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Thursday, February 08, 2007

Cross-selling made easier

With the new Product Cross Sell promotion it's even easier to generate incremental sales across your portfolio:

1) Select your target - typically existing buyers of your most popular products

2) Select complementary products eligible for bonus points - such as new products, under-redeemed products, or products that menu well with the selections above

3) Call your Coalition Manager with start and end dates - easy!

Consider turning this type of promotion "always on" as the new sales it will generate are purely incremental.

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