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Saturday, March 24, 2007

Refer and Earn Direct Mail

On Sponsors' behalf, we're mailing this Refer & Earn postcard to 1,265 participating Colleges & Universities. Monitoring changes to the segment's baseline referral rate will to allow us to make an informed decision about the expanding these direct mail overlays to other high-value segments.

4/26/2007 postscript: The mailing appears to have had no effect on Refer and Earn rates, and as a result will not be repeated in favor of a telemarketing test.

Segment: College/University

Week # of Referrals # Enrolled % Converted # Submitting Referrals
23-Apr-2007 3 0 0.00% 1
16-Apr-2007 3 2 66.67% 3
09-Apr-2007 2 2 100.00% 2
02-Apr-2007 1 0 0.00% 1
26-Mar-2007 3 0 0.00% 3

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