Friday, April 06, 2007

2006 promotion ROI results are in!

Foodservice Rewards manufacturers ran 82 promotions last year. See an example.

88% had a positive ROI, 64% had an ROI of 100% or better, the average ROI was 178%, and the highest ROI was 1,862%.

The ROI analysis measures only incremental cases redeemed during the promotion period. Incremental cases were a result of new customers buying a product for the first time and/or existing customers buying more during the promotion period than during the same prior period (if the promotion ran 90 days, we compared buyer's purchase history to the 90 days prior to the promotion).

BI's Mission is to produce measurable results for our customers, and judging from these first quarter '07 Key Performance Indicators - so far, so good.

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