Friday, April 27, 2007

Help your customers be more successful

Some foodservice marketers have abdicated their responsibility to build brands by giving funds to distributors and expecting them to market products on their behalf.

Not Nestle FoodServices - just look at the quality of this Entertain the Senses Promotion. It zeros in with helpful ways operators can enhance the patron experience and gives them the tools through Foodservice Rewards to redeem for featured items like scented oils/candles, water features/fountains, games like Sceneit®, flat screen TV's and more. That's how to add value - by helping your customers be more successful - and build brand as a result.

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