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Monday, April 23, 2007

Try a Foodservice Rewards member survey

Sent: Wednesday, April 18, 2007 5:10 PM
To: Younger, Sandy; Breczinski, Erin Cc: Beaudoin, Tiger
Re: Procter & Gamble Survey Results

Awesome! Awesome! Awesome! This is very exciting. I just got off the phone with the ABM who runs SSP and she said, and I quote, "I feel like I just won the lottery."

Note: We tried to do this last year with an outside vendor and they told us it was impossible, after they charged us an arm and a leg for preliminary research. I'm a little surprised by the data, but that's why we do research, to learn. I think the information we've captured here not only applies to SSP but also to our overall business for PGP. I'm very excited about it.

Sandy and Erin, Thank You Both for your work on this. Please pass our gratitude to the rest of the team who helped with this survey. I'm constantly impressed on how FSR helps our business. This is a big win for us.

Thanks again! Abbey

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