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Friday, April 06, 2007

SYSCO MN gettin' with the program

Just returned from SYSCO MN where Big Mike presented the Foodservice Rewards program to Marketing Associates.

I was pleasantly surprised to discover that most MA's were familiar with the program because they had customers who were avid reward code collectors. MA's were pleasantly surprised to discover that they could earn points by signing up new customers, prompting many to join Foodservice Rewards on the spot.

Clearly, Mike's presentation efforts are paying off - there are now 123 independent and broadline houses participating, representing 1,237 DSR's who have signed up 1,496 operators, and we are adding 50 new operators per week as a result of the DSR incentive.

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