The 70% Principle
It's an example of the "70% Principle: Getting projects off the ground." When we launched the DSR incentive, we believed is was essential to customize enrollment brochures by distributorship, which meant getting a logo from each House and selecting the brands they wanted to feature on their brochures - leading to inevitable delays.
Since then, the success of customer gift cards + DSR feedback has led us in a new direction: Pre-produce cards, assign the unique enrollment code to the DSR as he/she joins the program and ship materials ASAP. Watch this space for a report on the results!