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Tuesday, May 22, 2007

In case you missed it at NRA...

Here's guerrilla marketing at its finest. This ad was placed in USA Today and delivered to all the NRA show hotels. You have to love the guts/integrity of the approach.

It's another reason we enjoy working with the fine folks at IRM Corporation. We're jointly developing a "Rewardlytics" tab for their Sales Discovery System to deliver operator purchase data gathered through Foodservice Rewards for sponsors who use IRM's reporting tools. It's all part of building the ecosystem that supports "crossing the technology adoption chasm".

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