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Wednesday, May 02, 2007

PepsiCo UK Joins the Coalition

"We have joined Foodservice Rewards because, for the first time, it gives us the ability to communicate with our outlets. It will provide us with valuable insight about who is purchasing our Tropicana brand, and will enable us to identify gaps and opportunities within our target market.

Additionally, and importantly, we will be able to reward our loyal customers for supporting our brand, as well as bringing new customers in and consequently rewarding them."

Gavin Smith, Customer Business Manager, PepsiCo UK

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