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Friday, May 11, 2007

When One Sweepstakes Prize Isn't Enough

Sometimes one sweepstakes prize just isn't enough - that's why Nestle UK cleverly designed this year-long opportunity to win tickets to Britain's Favourite Events.

With every Nescafe reward code entered, the caterer can enter a prize drawing for a "VIP package for two, including reserved seats, a champagne reception, fine dining with a complimentary bar and £300 spending money" at any one of six events.

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