Friday, August 17, 2007

Solving the labeling puzzle

"Our Foodservice Group started this program in August of 2002.

We provided Hormel item numbers, specifications, descriptions and ship to addresses to setup online ordering. I was given an access ID, password and a brief training session with customer service at BI.

As requirements were received by the purchasing department, I entered each order online and BI then worked with their production facility to produce and ship labels.

Initially, the contract for this program was to be in place for one or two years. This program was so well accepted by our foodservice customers and the process was so easy for our plant locations to reorder and make use of the labels by applying them to the products that we are now in our fifth year and have added additional products and ship to locations to the website.

The customer service support from BI Worldwide has been fantastic. We have had very few problems, and can always depend on a quick response from BI personnel. They have also provided help in expediting shipments when necessary.

This is a very user-friendly program and we have had great success in promoting our various foodservice products since implementing this rewards program."

Kathy Hines
Corporate Purchasing Assistant, Hormel Foods, Austin



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