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Monday, September 17, 2007

SMA Incentive program going gangbusters!

The pilot phase of the Sales and Marketing Agency Incentive has come to a close with positive results: Your brokered sales forces signed up hundreds of key account operators earning bonus Foodservice Rewards points funded by BI.

Here's a presentation for use with Sales and Marketing Agencies or internal salespeople. Program Benefits include:

1) Identifying target accounts (your brokers know who they are)
2) Tracking activities to compare agency to agency effectiveness
3) Communicating product features and benefits to salespeople
4) Rewarding specific selling behaviors effectively

A big thank you to Advance, Bunge and Splenda for testing the program. Pricing and implementation details can be found here.

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