SMA Incentive program going gangbusters!
Here's a presentation for use with Sales and Marketing Agencies or internal salespeople. Program Benefits include:
1) Identifying target accounts (your brokers know who they are)
2) Tracking activities to compare agency to agency effectiveness
3) Communicating product features and benefits to salespeople
4) Rewarding specific selling behaviors effectively
A big thank you to Advance, Bunge and Splenda for testing the program. Pricing and implementation details can be found here.
Labels: best practices, promotions

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