AFDR Logo NEWS BRIEF

In this issue...

AFDR Committee's

Our Sponsors

Visit Our Sponsor

Visit Our Sponsor

Visit Our Sponsor

DSR News Brief
Bringing the Association News to You

May 4, 2007

Meet the AFDR Board of Directors

Over the past couple months, AFDR has ben recruiting the leadership to help direct the association. The board of directors have been picked because of their dedication to the industry, the number of years as DSRs, and their influence within their companies. In the future the membership will be able to nominate and vote upon the leadership. Here is a list of the board of directors, contact anyone of them to discuss your ideas for AFDR.

Todd Hauser, Martin Brothers Distributing Company

Patti Rangel, Zanios Foods

Kevin Burke, JKings Foodservice Professionals

Michael Hirsch, Ben E. Keith

John Hanna, Saval Foods

Ralph Owens, Sysco Foodservice

Dan Arrendondo, Costa Fruit and Produce Company

Randy Smith, Tyson Foods

Caroline Perkins, Nations Restaurant News

Joe Sullivan, US Foodservice

John Buchy, Buchy Foods

Consult the Expert: AFDR Announces New Member Benefit.

As a member you are welcome to consult with our resident expert on the day to day problems that may exist for the DSR, Dave Miesse. You may know him from DSR Radio; Dave was the ID Magazine DSR of the Year Award Winner in 1985. He has 26 years experience in all facets of foodservice sales and branding issues. Dave has worked as a sales training consultant for Sysco, U.S. Foodservice and dozens of independent distributors, as well as worked closely with even more food brands helping their sales network work more effectively with DSRs and operators. So if you have a question, contact Dave and he will assist you in finding a possible solutions that you may not have even considered.

You can contact Dave directly at dave@lifeware.com. Please reference that you are a member of AFDR, short description of your issue and your contact information. All questions are held confidential, and will not be shared with anyone.

DSR Radio

Are you receiving DSR Radio? If not we may have your mailing address wrong. Please contact AFDR headquarters and let them know you have not received the CD and want to start receiving the valuable tips that this member benefit offers. If you want to find out more information on DSR Radio, go to www.dsrradio.com. You can find extended interviews, and a tool box of information that will help you.

Do you know other people that would benefit from receiving it? This is the great member benefit and should be shared with your peers. Send AFDR Headquarters their contact information and we will contact them to ensure they receive this important member benefit.

AFDR Announces Working Committees

Become involved with AFDR! AFDR now has a formal committee structure, this will allow AFDR members to become involved in the direction of the association. Click here to download and sign up for the committees that you are interested in serving on. The amount of time and effort required will depend on the committee and your dedication to its mission. Each committee has a representative from the board of directors and this person will act as Chair.

Meet the AFDR Leadership

National Restaurant Show

Are you attending the National Restaurant Association show? The show dates are May 19-22 in Chicago, IL. If so, stop by the Nation's Restaurant News booth and ask about the special AFDR member rates. This is your opportunity to meet some of the people involved in making the number one foodservice magazine. On Saturday and Sunday, AFDR Leadership will be in the booth from 10 AM - 12PM conducting interviews. If you are interested in a possible interview to be heard on DSR Radio, contact AFDR Headquarters to schedule an appointment.

Follow up Links

Nation's Restaurant News

DSR Radio

AFDR

About Us

The Association of Foodservice Distributor Representatives is the first and only association dedicated to supporting the professional career of the 40,000 distributor sales representatives who serve the foodservice industry. For more information contact AFDR headquarters at ghobby@hqtrs.com

Now Sales Reps Like You, Can Earn Rewards Too!

With over 95,000 operators already participating, Foodservice Rewards® is the industry's largest loyalty program. Customers who join get a free account where points are accumulated based on their purchases and redeemed for over 3,500 items including smallwares, electronics, and sporting goods.

Now, Distributor Sales Representatives can become more than just "order takers" by helping customers:

· Motivate and Reward Staff

· Reduce Labor Costs

· Boost Customer Traffic

Distributor participation in Foodservice Rewards is free and easy. Visit www.foodservicerewards.com and click "Join Free" to enroll. If your company isn't listed, convince them to appoint a "Distributor Program Manager" for this program. Once the Program Manager has signed up, you'll be able to enroll too.

Once the DSR is signed up, he'll receive 1,400 points each time an operator enrolls in Foodservice Rewards®. The DSR will also receive point bonuses based on his customers' purchases. The more an operator is engaged in the program, the more points the DSR can earn!

Give yourself the opportunity to introduce your customers to a free program that can help them keep their most valuable resource: Their employees. Join Today!