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Wednesday, November 30, 2005

USF to increase focus on private brands

"The company has targeted an increase in its private brands penetration of 700 basis points, from the current 26 per cent to at least 33 per cent of broadline net sales in 2008. The company believes that continued growth of private brands beyond 2008 represents a significant opportunity for additional profitable growth," reports the Financial Times.

The "broadline" business represents about 85 per cent of US Foodservice's net sales, which the company said had been the main engine of profitable growth.

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Monday, November 28, 2005

35 Now 40 Distributors Participating

Today, Ben E. Keith became the 35th distributor to join Foodservice Rewards.

Other participating Top 50 distributors include Ginsbergs, Wood Fruitticher, Feesers, Cash-Wa, J. Kings, Y. Hata, and PFG Virginia.

See also the latest UniPro Member communications promoting the DSR incentive.

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Thursday, November 24, 2005

Franklin Foodservice Newsletter

Franklin Foodservice Solutions has published an insightful review of Foodservice Rewards' key benefits to manufacturers (Scroll down to "A word about rewards".) To read previous issues or subscribe, click here.

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Nestle UK's Promotional Video

Nestle's UK office has produced a brilliant video promoting Foodservice Rewards. (Be patient during the download, the full video is 3 1/2 minutes long.)

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Wednesday, November 09, 2005

November Sponsor Update

The November Sponsor Update is available here. It confirms the next Sponsor Meeting Dates as March 1st & 2nd, 2006; introduces three new staff; new marketing materials and more.

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Wednesday, November 02, 2005

Promote with an integrated landing page

Here's how to integrate more information into your promotions: Campbell's is promoting Spoon Tycoon on Foodservice Rewards with the following landing page that includes "What's New," wellness, products + Brands, Recipes & more (see tabs).

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Tuesday, November 01, 2005

Member Attributes

Ever wonder what's important to Foodservice Rewards members? So do we. That's why we commissioned the following study by Caroline Perkins' Foodservice Content Company when setting up next year's editorial calendar for the re-designed newsletter.

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