Wednesday, March 29, 2006

Placing equipment? Try this

Whether placing ice cream dispensers, coffee machines, soup kettles or pizza ovens, you'll enjoy more success generating leads by offering points (see Schwan's example.) Not only can sales people deliver a bonus point hand-out upon installation, but you can also track compliance (and automate rebates) using your data extracts. Ask John.


Tuesday, March 28, 2006

Alan Gray 40? Surely Not!

Alan Gray, one of our UK counterparts, starts the downhill slide into old age today: please take a moment to tease him ;-)


Monday, March 27, 2006

Do You Heart Foodservice Rewards?

See the new campaign focused on testimonials (scroll to the middle of the Express Newsletter.)


Sunday, March 26, 2006

Tired of order-takers? Motivate DSR's to sell

Examples of the DSR incentive program in action: DSR's can now earn a 100% override on P&G products and the same newsletter features a Schwan's points or rebate promotion and Nestle's million point sweepstakes for DSR's.

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Sunday, March 19, 2006

P&G School Cleaning Program Brochure

Brochures containing reward codes (see P&G example) increase email open rates and direct mail readership. Ask John for a multi-use reward code (special fixed code that is easy to print - but magically, can only be entered once by each recipient).

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Monday, March 13, 2006

Reaching Restaurant Owners, Managers

"Trade shows will always be a focal point, but the strongest marketers in the industry - such as Tyson, McIlhenny, Kikkoman and FoodService Rewards - are in front of restaurant operators daily with a variety of messages aimed at different segments of the market. The opportunity to quickly change their promotions to deal with trends or new competitor products is vital" according to Jack Fordi of the National Restaurant Association SmartBrief (circulation: 51,000 vs. our 62,000). Read the whole article in B2B magazine.

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Sunday, March 12, 2006

Sweeps That Pull

Here's a sweepstakes landing page from another BI coalition featuring a rotating selection of 20,000 point awards that's really pulling in entries. If you'd like us to design you a similar page (and corresponding banner) contact me.


Saturday, March 11, 2006

16 Ways to improve eMail Open Rates

Here are 16 ways to improve eMail open rates. We're also inserting reward codes into direct mail to boost open rates.

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Thursday, March 09, 2006

Sponsor Meeting Recap

"Great job by your team at last week's sponsor meeting" says Paul Edmondson, Procter & Gamble's Associate Director of CBD Innovation. Here's the meeting recap and survey so we can collect everyone's opinions.

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Nestle Canada Launch Materials

The Canadian launch of Foodservice Rewards at the International Food and Beverage Show was wonderfully supported by Nestle's customized sell sheets and Ultimate Rewards Sweepstakes, as well as the French Canadian version of the site. We tried to get into the Pyschic Expo, too, but they knew we were coming...

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Wednesday, March 08, 2006

Welcome to the DSR Incentive Program

When a Distributorship Program Manager enrolls in the DSR incentive, we automatically send this eMail.

A hard copy is also part of the welcome kit containing a CD with logos & banners for their website, a program presentation and more. Please suggest other inclusions. For example, would you like to insert a brochure, bonus code, t-shirt, (or something else) in the DPM's or DSR's welcome kit?

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Imitation is the Sincerest Form of Flattery

Foodservice Rewards will benefit from the buzz of My Coke Rewards, a multi-year consumer loyalty program using reward codes entered online. Here's an excellent video describing the original reward code promotion run by Pepsi.

Updated 7/24/06 - looks like Coke is having implementation issues. This sometimes happens in programs that rely on advertisers to supply the "prizes" as promotional consideration. It's akin to the upset frequesnt-flyer programs generate when they restrict the number of available award seats. Foodservice Rewards, by contrast, faces no such issues as the rewards are all sourced & replenished directly by BI.