Wednesday, August 23, 2006

Charlie's working the HFM Show

Dear Charlie,
I want you to know we really enjoy using the rewards program. It has enabled us to reward employees and boost morale in the operation.

Recently we held a contest to see who could get the best attendance over 6 weeks as we were having some issues with tardiness.

It also gave us a chance to recognize a couple of key employees. I even let one of them choose thier prize off the internet and he chose the Cheesecake for his wife who just had a baby last week.

In today's environment of limited cash flow and restricted budgets this program has enabled us to have fun with our employees and give them something to show how much we appreciate their hard work and dedication. Thanks for the support.

Sincerely,Todd J. Osowski

Food Production Manager - William W. Backus Hospital - Norwich, CT


New York Times makes it official: Reward Code Programs are Popular

When the New York Times covers the popularity of reward code programs, they've finally gone mainstream.

With over 20 million reward codes redeemed (that's one every 30 seconds) we've known their value since the first Foodservice code was redeemed for a Schwan's Chalupa in September of 2002.

Here's how Distributorships and their DSR's are learning about it via their program newsletter.

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Monday, August 21, 2006

Mark Your Calendars: November 8th & 9th

Nestle Foodservices has generously offered to host the next Sponsor Meeting in Glendale, CA, November 8th and 9th. Here is a preliminary agenda.

Please RSVP to your Coalition Manager by September 1st.


War on terror making skies safe from shampoo

I was in four different airports last week, and my advice is: arrive early and carry on a change of underwear just in case your checked bag doesn't make it.

The highlight of the week was presenting the distributor incentive to Jordano's 40 DSR's at their monthly sales meeting. They are an excellent example of one of the over 70 independent distributorships (representing over 650 enrolled DSR's) differentiating themselves from broadliners by bringing value-added services like Foodservice Rewards to their customers.


Friday, August 18, 2006

Don't forget to update your website

Take a moment to update your website and advertising with the new, yellow foodservice rewards bug as Basic American Foods has done on their home page. Just point your webmaster to the updated Foodservice Rewards brand standards guide.

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Thursday, August 17, 2006

Wake Up To Rewards

Consistently successful promotions integrate multiple media channels:

1) Banners on the website. Here are all the placement options available to you, contact your Coalition Manager to reserve one (hosting is free when you are running a concurrent points promotion).

2) Links to an explanatory landing page. Landing pages are not expensive to create when you supply the graphic elements and copy. Contact your Coalition Manager for a quote so you can feature multiple products, drive website registrations, invite operators to join a panel, view and submit recipes & more.

3) Send e-mail reminders to your key audience segments. Here are excellent examples from Bunge and Schwan's.

4) Complement your efforts with print-on-demand mail. Not everyone can afford to send a 20 page magazine to their customer base, but everyone can afford to send a print-on-demand postcard, bi-fold or flyer to their best customer segments.

Remember, with Foodservice Rewards you can target by buyer/non-buyer, ownership type and sub-segment, making it worth investing, for example, $1-2 each to reach 500 non-buying self-op hospitals.

You know the drill: Contact your Coalition Manager (a.k.a. the "easy button" for a quote and turnkey promotion set up).

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Wednesday, August 09, 2006

Incorporating Foodservice Rewards in your Ads

This Barber Foods advertisement is possibly the best example we've seen yet of how to effectively incorporate Foodservice Rewards into your print media (Scroll waaaay down).

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Tuesday, August 01, 2006

Advance acquires Quik-To-Fix Foods

Congratulations to Advance Food Company on their purchase of Quik-to-Fix from Smithfield Foods! Read the rationale for the Acquisition in the Enid News.