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Thursday, December 21, 2006

Program improvements for the New Year

This update highlights program improvements for '07:

- No cost to participate in the bimonthly eNewsletter!
- Redesigned Website!
- More banner ads!
- New promotion type!

As always, please contact John Neupauer or Sandy Younger with questions, comments & suggestions.

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Wednesday, December 20, 2006

Logo'd packing tape hugely popular


Unfortunately for Sponsors who have requested shipments of the new Foodservice Rewards® logo'd packing tape before Xmas, it has been so popular that we are temporarily out of stock.

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Six tips for maximum e-impact

Here's an example of a brilliantly designed communication.

Notice:

1. A winning headline: Clean Up with Dawn and Earn up to 2,450 points!
2. "Reward your employees" positioning - a known need in this segment
3. A deadline - Hurry, this offer ends 1/31/07
4. Here's How: A simple explanation of how to calculate point earnings. (Lack of this component handicaps many offers)
5. Click here to learn more - a downloadable full line segment-specific brochure
6. Cross promote other relevant brands from the portfolio in the "P.S." position

Remember, imitation is the sincerest form of flattery.

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Thursday, December 14, 2006

Event-based communications - now easier!




With the introduction of print-on-demand, it's easier than ever to recognize operator milestones and encourage new ones.

Simply provide art and set the trigger event(s) and your Coalition Manager will handle the rest. Once the rules are defined, it's "fire & forget" - whether you are communicating with a handful of operators (or thousands!) who achieve the milestone during the specified time frame.

This fact sheet details pricing.

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Monday, December 11, 2006

Big Mike is making a big impact

At the sponsor meeting, you asked for an update on DSR involvement. Below are big Mike's November call notes:

Enrollment Counts (USA only):
- 79 Distributorships enrolled
- 880 DSR’s participating
- 914 Operators signed up by DSR’s

Highlights:
- Presented to Appert’s on 11/17/06
- Presented to EG Forrest on 12/1/06
- FSA-Fargo, Merchants, Upper Lakes joined
(each are top 50 accounts)
- Bob Storbeck (Martin Brothers) has enrolled 58 customers!

Upcoming:
- Presenting to Clark Foodservice on 12/8 and 12/15
- Enrolled DSR reminder E-mail going out next week
- Researching cooler bag premium (more to come on this topic)
- DOT Foods – entering into a marketing partnership

Clearly, big Mike is generating a lot of activity, details of which we'll publish periodically. Questions? Comments? Suggestions? Email him.

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