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Friday, April 27, 2007

Help your customers be more successful

Some foodservice marketers have abdicated their responsibility to build brands by giving funds to distributors and expecting them to market products on their behalf.

Not Nestle FoodServices - just look at the quality of this Entertain the Senses Promotion. It zeros in with helpful ways operators can enhance the patron experience and gives them the tools through Foodservice Rewards to redeem for featured items like scented oils/candles, water features/fountains, games like Sceneit®, flat screen TV's and more. That's how to add value - by helping your customers be more successful - and build brand as a result.

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Thursday, April 26, 2007

"A marked improvement in attendance"

I just wanted to send a few words of encouragement with regards to the Foodservice Rewards program. I’ve been participating in the program for about a year now. There are many reasons that the program has been beneficial to me and my company. It has been a great motivating tool for the employees as far as attendance is concerned. I use the awards catalogue and let the employees pick their own gift for perfect attendance. So far, I’ve seen a marked improvement in attendance.

Additionally, I plan to give out the “Outstanding Foodservice Worker” award using the program.

I appreciate all of the assistance that I have received when presented with any issue that might come up too.

In conclusion, the Foodservice Rewards program has been a success in my operation and I believe that it would prove to be a benefit to other operators as well. The Foodservice Rewards Program continues to add quality foodservice product lines to the program making it even easier to receive points.

Phil Coffman
Foodservice Manager
American National Insurance Company
, Galveston TX

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Wednesday, April 25, 2007

Volume Bonus

Copy this promotion - a stretch goal based on historical redemption trends. Note how Procter & Gamble cleverly adds value with their quarterly BizSaver newsletter.

If you're not yet thinking about developing a DTO publication like BizSaver or Nestle's Entertain the Senses Idea Booklet, you may be missing an opportunity.

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Tuesday, April 24, 2007

Dot Comm Newsletter

All 4,000 distributor customers of Dot Foods received this newsletter yesterday. Our article is the 4th one down and so far has generated nine new houses participating in the distributor incentive.

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June 6-8 Sponsor Meeting Registration

Reminder to register for the June Sponsor Meeting in Lake Las Vegas featuring Special Guest Speaker Ran Kivetz on Behavioral Economics and how it impacts your customers' choices, plus proprietary research to help understand why operators choose private label over national brands. More information, including agenda, available here.

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Monday, April 23, 2007

"What's New?" at NRA

Try a Foodservice Rewards member survey

Sent: Wednesday, April 18, 2007 5:10 PM
To: Younger, Sandy; Breczinski, Erin Cc: Beaudoin, Tiger
Re: Procter & Gamble Survey Results

Awesome! Awesome! Awesome! This is very exciting. I just got off the phone with the ABM who runs SSP and she said, and I quote, "I feel like I just won the lottery."

Note: We tried to do this last year with an outside vendor and they told us it was impossible, after they charged us an arm and a leg for preliminary research. I'm a little surprised by the data, but that's why we do research, to learn. I think the information we've captured here not only applies to SSP but also to our overall business for PGP. I'm very excited about it.

Sandy and Erin, Thank You Both for your work on this. Please pass our gratitude to the rest of the team who helped with this survey. I'm constantly impressed on how FSR helps our business. This is a big win for us.

Thanks again! Abbey

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NACUFS Member Concerns - Survey

Motivating and retaining staff has always been a central Foodservice Rewards theme. Now, additional validation from the latest NACUFS survey asking members to list their Top Challenges. Unsurprisingly, the #1 operator worry is finding and keeping qualified foodservice personnel - exactly the challenge Foodservice Rewards addresses.

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Peter & Jennifer team up in Australasia

The MINT Organization, a member of BI Worldwide, has appointed Peter Crowe to the position of Sales & Marketing Director responsible for Coalition Marketing Programs in Asia Pacific.

Peter Crowe was formerly head of Kraft Foods ‘Away From Home’ business in Australia & New Zealand.

“Peter Crowe and MINT are a natural fit for each other,” said Nigel Gaunt, Managing Director (left). “MINT investment in performance improvement technology platforms since BI’s acquisition of MINT now drives global best practice in Coalition Marketing programs and opens up significant new opportunities for our business in relation to the FMCG sector.”

Joining Peter in launching the Australasian version of Foodservice Rewards is Jennifer Lew, Commercial Director (right). Jennifer's background as a CPA and accomplished marketer makes them an ideal team.

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Thursday, April 19, 2007

Communication Specificatons

Been wondering where to find the technical specs for banners, images, graphics and more? Details can be found here or on the "communication specifications" link under Fact Sheets in the right column.

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Foodservice Rewards expanding to Australasia

In October '06, BI purchased The Mint Organization, a leading incentive travel and performance improvement company with offices in Australia, Asia Pacific and the Middle East.


Over the past two weeks, I've had the enviable assignment of visiting potential sponsors in Sydney and Melbourne to assess market interest and am pleased to report that we now have six signed letters of intent from the leading foodservice manufacturers in the Austalasian market and plan to launch there in the second half of '07.

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Wednesday, April 18, 2007

Involve Your Salespeople

Here's a terrific example of an internal announcement to salespeople! It's a good idea t0 provide your salespeople information like this and bonus gift cards to involve them in the program and encourage participation by key accounts.

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Thursday, April 12, 2007

"The program has made a believer out of me"

As a cafeteria manager, I am always looking for ways to both stretch my dollars and attract students to the cafeteria, using the Foodservice Rewards program has enabled me to achieve both of my goals painlessly. Because I can use high quality items and get free merchandise to use in the cafeteria (so far I’ve received volleyballs, soccer balls and Etch-a-Sketch items to use as giveaways and it was all FREE!!)

I cannot say enough good things about this program. The first time I heard about it I was a little leery because it sounded too good to be true, but everything they said it would do, it does! Easily, painlessly and with very little effort on my part. The Web site takes you through everything you want to do step by step and you won’t get lost!

The Foodservice Rewards program has made a real believer out of me and the kids in our district are really glad that I participate in it. They can’t wait to see what the next prizes will be!

Diana Gonzalez-Sumpter
Cafeteria Manager
Morenci Unified School District #18, Morenci, AZ

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Friday, April 06, 2007

Kraft-ing launch promotions


Kraft's entry into the program features a clever message to DSR's (above) and this announcement to operators in today's ExtraPoints newsletter.

For more details, visit www.kraftfoodservice.com/rewards

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eMail Non-Delivery Rates at 19.6%

The latest Return Path study on Email Blocking and Filtering shows that twenty percent of permission-based email did not get delivered as intended during the first half of 2006. Don't forget to support your promotions with BI's Print-On-Demand mailers, which can be very cost-effective when used with targeted audiences.

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SYSCO MN gettin' with the program

Just returned from SYSCO MN where Big Mike presented the Foodservice Rewards program to Marketing Associates.

I was pleasantly surprised to discover that most MA's were familiar with the program because they had customers who were avid reward code collectors. MA's were pleasantly surprised to discover that they could earn points by signing up new customers, prompting many to join Foodservice Rewards on the spot.

Clearly, Mike's presentation efforts are paying off - there are now 123 independent and broadline houses participating, representing 1,237 DSR's who have signed up 1,496 operators, and we are adding 50 new operators per week as a result of the DSR incentive.

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2006 promotion ROI results are in!

Foodservice Rewards manufacturers ran 82 promotions last year. See an example.

88% had a positive ROI, 64% had an ROI of 100% or better, the average ROI was 178%, and the highest ROI was 1,862%.

The ROI analysis measures only incremental cases redeemed during the promotion period. Incremental cases were a result of new customers buying a product for the first time and/or existing customers buying more during the promotion period than during the same prior period (if the promotion ran 90 days, we compared buyer's purchase history to the 90 days prior to the promotion).

BI's Mission is to produce measurable results for our customers, and judging from these first quarter '07 Key Performance Indicators - so far, so good.

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