Tuesday, May 22, 2007

In case you missed it at NRA...

Here's guerrilla marketing at its finest. This ad was placed in USA Today and delivered to all the NRA show hotels. You have to love the guts/integrity of the approach.

It's another reason we enjoy working with the fine folks at IRM Corporation. We're jointly developing a "Rewardlytics" tab for their Sales Discovery System to deliver operator purchase data gathered through Foodservice Rewards for sponsors who use IRM's reporting tools. It's all part of building the ecosystem that supports "crossing the technology adoption chasm".


Wednesday, May 16, 2007

"Not too many things in life are free"

My employees and I have so much fun collecting and saving foodservice rewards points. Every couple of months we redeem them for some really cool things. I just got an MP3 player for the dining room and they helped load it with some of their favorite music.

Not too many things in life are free, but this truly is!!

Melissa Sloan - President
Cassel's Restaurant
Northville, MI


Friday, May 11, 2007

When One Sweepstakes Prize Isn't Enough

Sometimes one sweepstakes prize just isn't enough - that's why Nestle UK cleverly designed this year-long opportunity to win tickets to Britain's Favourite Events.

With every Nescafe reward code entered, the caterer can enter a prize drawing for a "VIP package for two, including reserved seats, a champagne reception, fine dining with a complimentary bar and £300 spending money" at any one of six events.

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Wednesday, May 02, 2007

PepsiCo UK Joins the Coalition

"We have joined Foodservice Rewards because, for the first time, it gives us the ability to communicate with our outlets. It will provide us with valuable insight about who is purchasing our Tropicana brand, and will enable us to identify gaps and opportunities within our target market.

Additionally, and importantly, we will be able to reward our loyal customers for supporting our brand, as well as bringing new customers in and consequently rewarding them."

Gavin Smith, Customer Business Manager, PepsiCo UK


Tuesday, May 01, 2007

The 70% Principle

Thanks to Big Mike's ingenuity and help from the Process Team, DSR's will now receive enrollment gift cards in 10 days rather than brochures in 4-5 weeks.

It's an example of the "70% Principle: Getting projects off the ground." When we launched the DSR incentive, we believed is was essential to customize enrollment brochures by distributorship, which meant getting a logo from each House and selecting the brands they wanted to feature on their brochures - leading to inevitable delays.

Since then, the success of customer gift cards + DSR feedback has led us in a new direction: Pre-produce cards, assign the unique enrollment code to the DSR as he/she joins the program and ship materials ASAP. Watch this space for a report on the results!

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"Producing Measurable Results"

It's hard to know how to spend your marketing dollars wisely if you don't know who your customers are and what they buy.

Here, according to John DeVos, Senior Vice President Marketing, Schwan's Food Service, is how Foodservice Rewards can help.

(It's a video, please give it a moment to load :-)