Wednesday, June 27, 2007

Wow, Thirty Millionth Code Entered

Yesterday, the 30,000,000th reward code was entered by Jim Oliver's Smoke House. Here’s the trend:

1st code entered – 10/7/2002
10 Millionth Code entered – 4/6/05 (30 Months)
20 Millionth Code entered – 7/28/06 (16 Months)
30 Millionth Code entered – 6/26/07 (11 Months)


Wednesday, June 13, 2007

Great use for the logo'd TAPE

Sponsors, I know you are wondering what happened to the logo'd tape. At BI we never let a great idea die, that's why all reward redemptions are now shipped with it.

The bright yellow logo creates excitement when it arrives at an operation and is easily distinguished from less interesting mail (as in "let's not let that sit around, let's open it!")