Monday, April 23, 2007

Peter & Jennifer team up in Australasia

The MINT Organization, a member of BI Worldwide, has appointed Peter Crowe to the position of Sales & Marketing Director responsible for Coalition Marketing Programs in Asia Pacific.

Peter Crowe was formerly head of Kraft Foods ‘Away From Home’ business in Australia & New Zealand.

“Peter Crowe and MINT are a natural fit for each other,” said Nigel Gaunt, Managing Director (left). “MINT investment in performance improvement technology platforms since BI’s acquisition of MINT now drives global best practice in Coalition Marketing programs and opens up significant new opportunities for our business in relation to the FMCG sector.”

Joining Peter in launching the Australasian version of Foodservice Rewards is Jennifer Lew, Commercial Director (right). Jennifer's background as a CPA and accomplished marketer makes them an ideal team.


Thursday, April 19, 2007

Foodservice Rewards expanding to Australasia

In October '06, BI purchased The Mint Organization, a leading incentive travel and performance improvement company with offices in Australia, Asia Pacific and the Middle East.

Over the past two weeks, I've had the enviable assignment of visiting potential sponsors in Sydney and Melbourne to assess market interest and am pleased to report that we now have six signed letters of intent from the leading foodservice manufacturers in the Austalasian market and plan to launch there in the second half of '07.