Tuesday, September 18, 2007

International expansion continues

Many of you will remember Patrick Moloughney of Proctor & Gamble (center, flanked by Alan Gray and Nicole Thinnes of our UK office) from his days as our Sponsor contact.

In his new role, he's been tasked with identifying initiatives within P&G Professional producing the highest ROI and sharing them globally - and last week we presented program results to his colleagues in Geneva.

His assement: "I'm thrilled the meeting went as well as it did given some of the initial skepticism from my counterparts going into it. I could not have asked for a better presentation by your team or active engagement by my counterparts during the meeting. There was clear excitement in the room and an overall desire to move this forward ASAP!"

We also received an equally enthusiastic response from Kraft Foodservice about a program roll out in Germany. This is due in large part to support from Rolf Schmidt, CEO of International Business Development for CHD-Expert, (pictured right with Indra Bammann, Assistant European Business Development) whose firm enjoys a long-standing relationship there. In Europe, CHD-Expert is the foodservice database market leader producing insights through operator surveys, telemarketing and data cleansing.

If you have not yet discovered CHD's foodservice list sourcing and analysis services, I suggest you contact Paul Hagege, General Manager, in the USA at (312) 506-3851 to schedule a meeting.

Paul recently opened their U.S. office through a partnership with Technomic and in a matter of nine months has built an operator database from 50 public and proprietary sources that is more robust than NPD's. We'll be working with them to append their supplemental data to the FSR database and generate "most likely customer" models for sponsors and to expand FSR's membership.

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Friday, May 11, 2007

When One Sweepstakes Prize Isn't Enough

Sometimes one sweepstakes prize just isn't enough - that's why Nestle UK cleverly designed this year-long opportunity to win tickets to Britain's Favourite Events.

With every Nescafe reward code entered, the caterer can enter a prize drawing for a "VIP package for two, including reserved seats, a champagne reception, fine dining with a complimentary bar and £300 spending money" at any one of six events.

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Monday, July 31, 2006

We Love To Eat Out

Steal this idea: An "experiential" reward for both the Chef and his patrons.

Nestle UK is offering a chance to dine out at top restaurants like Rick Stein’s Seafood (I've eaten there and can attest it's a rare treat), Gordon Ramsay’s Claridges and The Ivy when you submit Foodservice Rewards codes from Maggi. Counter-intuitive? Yes, but if you're an operator, why not a rare night out + a chance to sample a competitor's fare?

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Monday, June 12, 2006

Promote a major sports event

With the rest of the world engrossed in the World Cup (that's soccer) the UK office produced this promotional wall chart for its pub operators. The awareness effort was accompanied by mini-logo'd soccer balls, ads in trade publications, and by all accounts scored a goooooaaaal!

P.S. To see the way we support the game in Minnesota, view this video (and look for me & my kids cheering about 12 seconds in :-)

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Thursday, April 13, 2006

UK insert and banner examples

Looking for inspiration? Here's how the UK is promoting FSR sweepstakes (never mind the funny spelling, across the pond they do enrol people in the programme):

How does 50,000 free points sound?
How does 50,000 free points capture your attention?
How does 50,000 free points heighten your interest?

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Tuesday, March 28, 2006

Alan Gray 40? Surely Not!

Alan Gray, one of our UK counterparts, starts the downhill slide into old age today: please take a moment to tease him ;-)


Saturday, January 21, 2006

Nestle UK advertising

Looking for clever advertising copy ideas? See Nestle UK's July and September trade ads and accompanying direct mail campaign letter, enrollment card and envelope.

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Thursday, November 24, 2005

Nestle UK's Promotional Video

Nestle's UK office has produced a brilliant video promoting Foodservice Rewards. (Be patient during the download, the full video is 3 1/2 minutes long.)

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Wednesday, August 17, 2005

KK Fine Foods: Newest UK Sponsor

Welcome, KK Fine Foods! Read about the third UK Sponsor of Foodservice Rewards at this article in England's NRN equivalent, The Publican.


Monday, July 11, 2005

UK FSR launch, see press coverage

The UK launch of FSR was, as they say across the pond, "smashing" - see coverage at The Publican, the UK's equivalent of Nation's Restaurant News. Note also the clever virtual press kit created by BI's UK office at Use the login: demo and the password: demo to access all of the site's features.


Tuesday, June 28, 2005

Keep Your Eyes Peeled

The UK office is more creative:

Look at this campaign inviting prospects and the trade press to tomorrow's UK launch of FSR at the ultra-hip London restaurant, Quod.

It consisted of three waves:

1) A grapefruit mailed with a "keep your eyes peeled" sticker and the date written on the peel in black marker - no other details

2) A teaser invitation sent via e-mail with a few more details

3) This grapefruit shaped printed mailer with all event details

About 40 people will be attending to hear among others, Karla Bendel describing the program's impact on Nestle's US business and David Field, the MD of Nestle UK, describing their plans for the UK rollout.