Consistently successful promotions integrate multiple media channels:
1) Banners on the website. Here are all the placement options available to you
, contact your Coalition Manager to reserve one (hosting is free when you are running a concurrent points promotion).
2) Links to an explanatory landing page
. Landing pages are not expensive to create when you supply the graphic elements and copy. Contact your Coalition Manager for a quote so you can feature multiple products, drive website registrations, invite operators to join a panel, view and submit recipes & more.
3) Send e-mail reminders
to your key audience segments. Here are excellent examples from Bunge
4) Complement your efforts with print-on-demand
mail. Not everyone can afford to send a 20 page magazine
to their customer base, but everyone can afford to send a print-on-demand postcard, bi-fold or flyer to their best customer segments
Remember, with Foodservice Rewards you can target by buyer/non-buyer, ownership type and sub-segment, making it worth investing, for example, $1-2 each to reach 500 non-buying self-op hospitals
You know the drill: Contact your Coalition Manager (a.k.a. the "easy button" for a quote and turnkey promotion set up).
Labels: banners, best practices, email, promotions