Monday, July 09, 2007

Welcome Splenda Foodservice!

We're excited to welcome Carol Ewing, Splenda Foodservice and their market-leading no calorie sweetener as the newest sponsor of the Foodservice Rewards coalition.

Carol (pictured with Coalition Manager Sandy Younger and Account Manager Erin Breczinski) recently completed sponsor orientation at BI's headquarters and the obligatory side trip to the Mall of America :-)


Thursday, March 29, 2007

E.B in Da House!

Sponsors who have worked with Mike Lucas in the past may not know that he was also supporting Supply Rewards and Aftermarket Rewards – way too much for any one person. Just ask Mike.

As a result, Mike is moving to other coalitions full-time and joining us full-time is Erin Breczinski. Erin has been with BI since 2005, overseeing delivery of the enewsletters and performing database maintenance and website testing for all coalitions.

You’ll be interacting with Erin regularly as she helps with new Sponsor orientation, product/point set-up, promotion set-up, reporting, banner ad management, creative and print coordination, Sponsor Meeting planning and invoicing.

Prior to joining BI, Erin worked as Marketing Coordinator for a bank and as a Ticket Sales Manager for a Division 1 university. We’re thrilled to have Erin on the team and know you’ll enjoy working with her as much as we do!

Erin can be reached via e-mail or at 952-844-4021.


Wednesday, March 14, 2007

New Tradeshow Flyer Available

We've updated the one-page program description (often used at trade shows to enroll operators) and the new website's look and feel. View a sample here, then order from your Coalition Manager using the marketing materials request form.

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Wednesday, September 20, 2006

Big Mike to focus on independents

Please welcome Mike Zoladkiewicz, Marketing Manager, to the Coalition Marketing team.

"Big Mike" or "Z" as he is affectionately known, has worked in foodservice as an operator and as a broker for the past 7 years and will now have his plate full driving Distributor and DSR participation in Foodservice Rewards.

His hobbies include cooking, football, and his 5 month old daughter, Abby.

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Tuesday, June 20, 2006

Welcome Sandy Younger!

'bout time, too. At the last sponsor conference we promised we'd add more talented staff - and after hundreds of resumes and dozens of interviews (whew!) Sandy Younger has joined us as a new Coalition Manager.

Sandy comes to BI with 15+ years experience in marketing and sales having worked for P&G, Land O’ Lakes and Dean Foods.

When not slaving away for our sponsors, Sandy enjoys spending time with her two children, age 13 and 9 and enjoys golf, coaching track and indulging in good flea market finds!


Tuesday, May 30, 2006

John had his baby! (Wendy helped)

Benjamin Errol Neupauer (Ben Ben) was born May 17th, weighing 6 lbs., 12 oz. and measuring 20 inches. Both John & Wendy are doing fine - if you ignore that lack-of-sleep thing. Send them an e-mail.


Friday, April 21, 2006

Ask Amy: How are DSR enrollments doing?

63 houses have enrolled 345 385 DSRs. The number of linked customers is 245 293 (Updated: 5/18/06).

I'm often asked how we are promoting the DSR incentive program. In addition to running ads in ID Report, I am gathering rep lists from Distributor Program Managers and attending distributor sales meetings (Feeser's last week, Cash-Wa in May) and based on the success of exhibiting at Ginsberg's food show, we will now actively staff booths at other distributor food shows.

I am also building processes to improve DPM and DSR engagement. Soon distributorships will receive:

1) A post-registration How to Get Started Kit including a welcome letter, DSR enrollment fliers, How to Promote FSR at your Food Show flier (in development), and an Operator Enrollment Form.

2) Report samples that illustrate how DPMs can view real-time DSR enrollment progress online.

3) DSR enrollment notification via eMail (which cleverly acts as a reminder to follow up with the DSRs who are not yet enrolled.)

4) Monthly DPM and prospective DPM postcard mailings - this month's announces the addition of Unilever Foodsolutions, Barber Foods, Basic American Foods and Sara Lee Bakery.

Please contact me with recommendations to improve our marketing efforts so that we can continue to create raving fans like Dan Reilly (32 customers linked) who enthuses:

"As a sales rep for Ginsberg's Foodservice, our main marketing focus is to promote quality name-brand label manufacturer products at competitive prices. The big box chain foodservice distributors promote their own labels and incent their sales force on that fact. Ginsberg's and I use Foodservice Rewards to give incentives to our customers through name-brand purchases. It works!!! My customers now ask for products with the Foodservice Rewards yellow Reward Code labels attached. Any manufacturer that is not part of Foodservice Rewards is missing out on case sales and should consider signing up!"

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Friday, August 19, 2005

Team Wins Innovation Award

Shameless self-promotion: The Coalition Marketing Team earned the prestigious Innovation Award at BI's Annual Sales & Creative Conference. When one is competing with dozens of business units in a Baldrige National Quality Award winning company, it's a big deal :-)