Friday, October 05, 2007
Friday, April 27, 2007
Help your customers be more successful
Not Nestle FoodServices - just look at the quality of this Entertain the Senses Promotion. It zeros in with helpful ways operators can enhance the patron experience and gives them the tools through Foodservice Rewards to redeem for featured items like scented oils/candles, water features/fountains, games like Sceneit®, flat screen TV's and more. That's how to add value - by helping your customers be more successful - and build brand as a result.
Friday, April 06, 2007
Kraft-ing launch promotions
eMail Non-Delivery Rates at 19.6%
Thursday, January 11, 2007
Can you change as fast as the market does?
Communicated via the ExtraPoints newsletter and postcards versioned for buyers and non-buyers, this promotion allowed Bunge to offer street customers a compelling trial offer without the cost of an in-person sales call. (And it will just take a "click of a mouse" to replicate when other states follow suit.)
Friday, September 08, 2006
Ever wonder if operators read email?
I saw your offer for offer for extra bonus points and decided to give Bunge a try. It's great! It lasts longer (at least 7 days) and the end product is consistantly better. Ruth Bowers, Owner, City Café, Mount Holly, NC
N.B. How else would your brand have reached this operator? City Cafe is a typical family restaurant that no one representing the manufacturer calls on and the MA did everything in his power to keep a private label sale rather than sell a better performing product...
Wednesday, August 23, 2006
New York Times makes it official: Reward Code Programs are Popular
When the New York Times covers the popularity of reward code programs, they've finally gone mainstream.
With over 20 million reward codes redeemed (that's one every 30 seconds) we've known their value since the first Foodservice code was redeemed for a Schwan's Chalupa in September of 2002.
Here's how Distributorships and their DSR's are learning about it via their program newsletter.
Thursday, August 17, 2006
Wake Up To Rewards
1) Banners on the website. Here are all the placement options available to you, contact your Coalition Manager to reserve one (hosting is free when you are running a concurrent points promotion).
2) Links to an explanatory landing page. Landing pages are not expensive to create when you supply the graphic elements and copy. Contact your Coalition Manager for a quote so you can feature multiple products, drive website registrations, invite operators to join a panel, view and submit recipes & more.
3) Send e-mail reminders to your key audience segments. Here are excellent examples from Bunge and Schwan's.
4) Complement your efforts with print-on-demand mail. Not everyone can afford to send a 20 page magazine to their customer base, but everyone can afford to send a print-on-demand postcard, bi-fold or flyer to their best customer segments.
Remember, with Foodservice Rewards you can target by buyer/non-buyer, ownership type and sub-segment, making it worth investing, for example, $1-2 each to reach 500 non-buying self-op hospitals.
You know the drill: Contact your Coalition Manager (a.k.a. the "easy button" for a quote and turnkey promotion set up).
Wednesday, July 12, 2006
Use the newsletter to drive sampling
Hans Kohte, Senior Marketing Manager, kindly agreed to share the results:
We have received about 265 emails baf.com website and 36 inbound 800 Calls from email blast sent to Foodservice Rewards operators offering 150 bonus points for requesting a sample of Golden Grill Russet Hashbrowns and/or Nature's Own Potato Pearls Mashed Potatoes.
We will be sending them full-size samples along with a special letter that gives them the bonus code they must submit to earn their 150 bonus points. Then we'll follow-up with telesales calls to get feedback AND try to gain an initial order.
Obviously we are very happy with the amount of requests generated from the newsletter. I do not recall generating as many trial leads within 48 hours ever.
If you are interested in executing a similar strategy, we're happy to help coordinate it through a business partnership with IMT's Food Sample Express.
7/18/06 updated with permission.
Lee Guss, Nestle Foodservices' Marketing Manager responds:
"I agree! Our Carnation Malt free sample offer has been fantastic. We expect over 1000 sample requests before the end of the month!"
Wednesday, June 14, 2006
DSR Newsletter - are you in it?
- New brands joining the program
- Nestle mega-millions DSR winner:
Thank you all, this is one of the greatest events that has ever happened to me !!!! This is so wow, exciting, overwhelming, just.... Thank You Nestle for helping me believe in being able to "Win".
- Schwan's new product launch, P&G's 100% override
- New flat screen TV promotion and more in this week's Distributor Newsletter
The DSR version of the ExtraPoints newsletter is currently being sent to over 400 DSR's and is enjoying an average 33% open rate.
Thursday, May 25, 2006
Are Distributor Sales Reps Becoming Obsolete?
Thursday, May 18, 2006
Are DSR's ignoring your spiffs?
By awarding sales reps points in their own Foodservice Rewards accounts they deliver product information, reduce the expense and hassle of issuing checks, start the "collecting points" habit and create future communication opportunities via e-mail and mail.
Thursday, May 11, 2006
Welcome Hellmann's, Knorr & Wish-Bone
Sunday, March 26, 2006
Tired of order-takers? Motivate DSR's to sell
Wednesday, March 08, 2006
Welcome to the DSR Incentive Program
A hard copy is also part of the welcome kit containing a CD with logos & banners for their website, a program presentation and more. Please suggest other inclusions. For example, would you like to insert a brochure, bonus code, t-shirt, (or something else) in the DPM's or DSR's welcome kit?
Monday, February 13, 2006
The year's off to a great start
Tuesday, January 24, 2006
We need your recipies for upcoming newsletters
Thursday, December 15, 2005
Chinese New Year Promotion
Thursday, October 27, 2005
Tuesday, October 25, 2005
UniPro Fall Conference - WOW
Saturday, August 06, 2005
1,500 1,974 hospitals participating
Friday, July 22, 2005
Now, get operator data faster by participating in the welcome bonus version of the e-mail. Collect comprehensive operator information before a customer submits their first reward code from your product by offering a welcome bonus. It endears you to a prospect and also populates your direct mail and e-mail databases for independent marketing efforts. Remember, you can offer this bonus on a segment-by-segment because "all customers are not created equal."