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Even without much FSR signage at sponsors' booths (exceptions being Kraft, Basic American and Barber foods) awareness of and participation in Foodservice Rewards was very high and bonus point gift cards where a hit.
Opinions of operators echoed those of Corey Wilkinson, Dining Services Cash Operations Manager at Haverford College, who pulled me aside to say how he liked the new website - especially the ease of navigation and the new rewards selection which he had trouble accessing before the redesign.
When asked "what can we be doing to improve the program?" C&U operators' number one request was for reward code scanners. (Here's a fact sheet describing how to order them. BI fulfills scanners directly to operators with your supplied inserts so we can track activity and avoid sending duplicates.)
The second most common request was for more program sponsors. Yeah, we're working on that!