Friday, July 13, 2007

NACUFS Show Feedback

This week's NACUFS show was marked by steady traffic of operators visiting Sponsors' booths asking "what's new"?

Even without much FSR signage at sponsors' booths (exceptions being Kraft, Basic American and Barber foods) awareness of and participation in Foodservice Rewards was very high and bonus point gift cards where a hit.

Opinions of operators echoed those of Corey Wilkinson, Dining Services Cash Operations Manager at Haverford College, who pulled me aside to say how he liked the new website - especially the ease of navigation and the new rewards selection which he had trouble accessing before the redesign.

When asked "what can we be doing to improve the program?" C&U operators' number one request was for reward code scanners. (Here's a fact sheet describing how to order them. BI fulfills scanners directly to operators with your supplied inserts so we can track activity and avoid sending duplicates.)

The second most common request was for more program sponsors. Yeah, we're working on that!

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Tuesday, May 01, 2007

The 70% Principle

Thanks to Big Mike's ingenuity and help from the Process Team, DSR's will now receive enrollment gift cards in 10 days rather than brochures in 4-5 weeks.

It's an example of the "70% Principle: Getting projects off the ground." When we launched the DSR incentive, we believed is was essential to customize enrollment brochures by distributorship, which meant getting a logo from each House and selecting the brands they wanted to feature on their brochures - leading to inevitable delays.

Since then, the success of customer gift cards + DSR feedback has led us in a new direction: Pre-produce cards, assign the unique enrollment code to the DSR as he/she joins the program and ship materials ASAP. Watch this space for a report on the results!

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Monday, April 23, 2007

"What's New?" at NRA

Tuesday, January 02, 2007

New: SMA incentive

Similar to the DSR incentive, Foodservice Rewards now helps manufacturers build mindshare with internal and/or brokered sales forces.

We'll fund 250 bonus points to each salesperson for every new operator they enroll in Foodservice Rewards and you'll have a tangible rewards platform with which to motivate them for other activities.

Here's documentation showing why the opportunity to earn an iPod changes behavior more effectively than the equivalent $199 in cash.

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Monday, July 24, 2006

Gift cards now available for your sales force

Help your brokers and salespeople get appointments by supplying gift cards to hand out after cuttings, win-back calls or visits to trade show booths.

This handy fact sheet details pricing and design options.

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