Monday, November 12, 2007
Wednesday, October 10, 2007
"Value in Manufacturer Programs"
Good PR for you! Hope to see you in Palm Springs.
Sr. Vice President, Marketing Development
Monday, October 01, 2007
September website traffic
Friday, August 17, 2007
Q2 2007 Key Performance Indicators
Wednesday, June 27, 2007
Wow, Thirty Millionth Code Entered
Friday, April 06, 2007
2006 promotion ROI results are in!
88% had a positive ROI, 64% had an ROI of 100% or better, the average ROI was 178%, and the highest ROI was 1,862%.
The ROI analysis measures only incremental cases redeemed during the promotion period. Incremental cases were a result of new customers buying a product for the first time and/or existing customers buying more during the promotion period than during the same prior period (if the promotion ran 90 days, we compared buyer's purchase history to the 90 days prior to the promotion).
BI's Mission is to produce measurable results for our customers, and judging from these first quarter '07 Key Performance Indicators - so far, so good.
Wednesday, March 14, 2007
We need your lists!
We need your help sourcing lists, particularly in non-commercial segments. Please contact me with sources, suggestions or lists you can share.
Monday, March 05, 2007
Billionth point issued this weekend!
Here's the country breakdown:
What a long way the coalition's come since the first points issued for the purchase of a Schwan's Chalupa in September of 2002 :-)
Thursday, January 04, 2007
"It gives us a way to reward our employees..."
At West Virginia University, we have taken advantage of the Foodservice Rewards program for the last two years. It is a great program! We have cashed in our points and used the rewards as prizes and drawings for our food service employees at our end of the year party. It is a great incentive for our staff and really makes them feel appreciated. We have also used the rewards in an incentive program for encouraging great customer service. We gave employees a ticket when they were caught giving exceptional customer service and then the tickets were utilized in the drawings at the end of the year.
Our management staff as well as our employees are excited about the program because it gives us a way to reward our employees in a state system which does not offer bonuses or merit increases. The rewards that are offered are of good quality and the selection is large; it's easy to get a variety of prizes that everyone can get excited about!
Thanks for providing this program to food service operators,
Kathy Curtin, Assistant Director, WVU Dining Service
Perhaps that's why 57% of all U.S. Colleges and Universities, 48 in Canada & 442 in the UK now participate in Foodservice Rewards®
Wednesday, October 18, 2006
Now, one case claimed every two seconds
Tuesday, October 03, 2006
October Key Metrics - Now Bigger Than NRN
1) Number of active operators participating in the: USA - 70,464 Canada - 1,260 UK - 8,603 Total - 80,327
To put this in perspective, the circulation of Nation's Restaurant News is smaller at 70,509 (and it's easier to subscribe to a magazine than it is to collect and enter rewards codes!)
2) Number of reward codes entered in the USA - 21,622,512 Canada - 43,842 UK - 359,859 Total - 22,026,213.
To put this in perspective, that's a code being submitted every 30 seconds on a 24 hour clock.
3) Number of Distributorships participating in North America: 75 with 681 enrolled DSR's, including our first US Foodservice house. If you are participating in the distributor incentive program and would like more details, please contact me.
In the meantime, see Foodservice Rewards being promoted on these distributor sites: Livingston Foodservice, Foodservices of America, Presto Foods and Jordano's Foods.
Wednesday, August 23, 2006
New York Times makes it official: Reward Code Programs are Popular
When the New York Times covers the popularity of reward code programs, they've finally gone mainstream.
With over 20 million reward codes redeemed (that's one every 30 seconds) we've known their value since the first Foodservice code was redeemed for a Schwan's Chalupa in September of 2002.
Here's how Distributorships and their DSR's are learning about it via their program newsletter.
Friday, July 28, 2006
Twenty Millionth Case Claimed!
Sometime today, one lucky operator is going to enter the 20,000,000th reward code and earn 20,000 bonus points.
To celebrate the milestone (20 million cases purchased in exchange for points instead of discounts, coupons, rebates or price adjustments!) we're also giving away 50 points to each and every operator who enters a code today. For perspective:
**There are 67,834 participating Foodservice Rewards members, and that number grows by 50+ new members every day
**Members now enter over 24,000+ reward codes daily - that's over 1,000 per hour!
**Over 70 independent distributors and 630 of their DSR's are actively promoting Foodservice Rewards.
Thursday, April 06, 2006
We need your help for the hospital initiative
Friday, February 17, 2006
French Canadian site is live!
Congratulations to the operations team who worked so hard to launch in time for the Canadian/International Food and Beverage Show!
Over 900 development and testing hours went into this release. During that time the team also:
- Responded to over 3,000 customer service inquiries
- Processed 266 daily point deposits for operators
- Ran 231 Sponsor Data Extract reports for Sponsors
- Sent daily and weekly welcome emails, confirmation emails, and unqualified emails
- Verified over 4500 new enrollees
- Madhu and his wife had a baby girl
- Ron and Mike each got engaged
Thank you to all who had a hand in the development and support of these exciting new features!
Monday, February 13, 2006
The year's off to a great start
Saturday, January 21, 2006
Travel & Leisure segment remains untapped
From: Amanda Kavars [mailto:akavars@MILL-USA.com]
Sent: Thursday, January 19, 2006 1:30 PM
To: Lucas, Michael
Subject: Thank you!
I touched base with my chef after you left about the rewards program and actually, we are already members! He and our purchasing manager login all our products and apparently are half way to getting enough points for a big screen TV!?!! As I mentioned, we are a union hotel and part of our contract is that we provide at no cost 2 meals a day in our employee cafeteria, called Nic's Underground, and apparently the TV will go in there when they've earned it.
Millennium Hotel Minneapolis
Direct Phone: 612-359-2231
Direct Fax: 612-359-2164
Monday, January 16, 2006
As of Friday, the first 100 DSR's have enrolled
The Distributor Program newsletter enjoyed a 65% open rate and 10% click throughs.
Tuesday, September 13, 2005
Best Practice: Win-Backs
"we sent this message to approximately 800 operators in the Foodservice Rewards program" reports Evan Carlson, eBusiness Marketing Manager at Schwan's Foodservice. " These were operators who previously purchased Minh Appetizers but had not redeemed a reward code within five months. In other words, they appeared to be lost business. Through Foodservice Rewards, we are able to identify them, offer an incentive of value, easily manage participation and directly measure results. We have plans to execute additional campaigns in the upcoming months."
Similar efforts such as this one have produced win-back rates of over 14% (33,538 cases for the campaign) for a small investment in email design, delivery and points to respondents. If you have questions about how to use your lapsed buyer reports or need help designing and executing win-back strategy, please contact John Neupauer at 952-844-4566.
Wednesday, August 24, 2005
FSR Marketing Update - July '05
Wednesday, August 10, 2005
Still, we could do better. That's why we are testing an enhanced mail-in option for group feeders - it's Rick Francis at Bunge's idea, following the Netflix model: Just as each DVD is sent to you with a postage paid return envelope, we'll process operator's mailed-in codes and immediately send them another post-paid collection envelope.