Friday, April 06, 2007

eMail Non-Delivery Rates at 19.6%

The latest Return Path study on Email Blocking and Filtering shows that twenty percent of permission-based email did not get delivered as intended during the first half of 2006. Don't forget to support your promotions with BI's Print-On-Demand mailers, which can be very cost-effective when used with targeted audiences.

Labels: ,

Thursday, December 14, 2006

Event-based communications - now easier!

With the introduction of print-on-demand, it's easier than ever to recognize operator milestones and encourage new ones.

Simply provide art and set the trigger event(s) and your Coalition Manager will handle the rest. Once the rules are defined, it's "fire & forget" - whether you are communicating with a handful of operators (or thousands!) who achieve the milestone during the specified time frame.

This fact sheet details pricing.

Labels: , ,

Monday, June 05, 2006

A little thanks goes a long way

Tip 'o the hat to Lee Guss, the coalition's CRM expert for suggesting automated thank-you's to your best customers.

Contact John Neupauer to set up anniversary cards mailed automatically during the month of an operator's first code deposit from your products.

Similarly, order your holiday card mailings now and avoid the rush (they will be sent on your behalf shortly after thanksgiving.)

Note: These cards are printed on-demand, so feel free to vary the copy to suit your brand message/objectives. Here's a complete fact sheet including pricing.

Labels: , ,

Saturday, February 25, 2006

Postcards for Patrons

Our newest sponsor, Amazingmail, provides restaurateurs point-and-click postcard mailing options to drive patron traffic.

Sponsors, we'll also be using their services to supplement e-mail newsletters, banner advertising, and micro-sites.