Tuesday, September 04, 2007

Bye, bye, Pete - you'll be missed

Pete, please see your BI contract. Section 4.1.22 specifically states that personnel who are highly supportive of FSR and are great drinking partners are not allowed to rotate to another role within their company or leave their place of employment. Our attorneys will be calling your attorneys to immediately rectify this situation.

Seriously, Pete. You will be missed! Best of luck with your own business. Keep in touch and let us know how the business is going.

-----Original Message-----
From: []
Sent: Monday, August 20, 2007 7:21 AM
To: Neupauer, John

I have given my notice to Barber, and am opening up my own specialty food store in Falmouth, Maine (where I live).....

my last official day is Aug 31, but will be actively transitioning everything to Stacy before then!


Pete Leavitt
FS Marketing Manager
Barber Foods


Friday, August 17, 2007

Solving the labeling puzzle

"Our Foodservice Group started this program in August of 2002.

We provided Hormel item numbers, specifications, descriptions and ship to addresses to setup online ordering. I was given an access ID, password and a brief training session with customer service at BI.

As requirements were received by the purchasing department, I entered each order online and BI then worked with their production facility to produce and ship labels.

Initially, the contract for this program was to be in place for one or two years. This program was so well accepted by our foodservice customers and the process was so easy for our plant locations to reorder and make use of the labels by applying them to the products that we are now in our fifth year and have added additional products and ship to locations to the website.

The customer service support from BI Worldwide has been fantastic. We have had very few problems, and can always depend on a quick response from BI personnel. They have also provided help in expediting shipments when necessary.

This is a very user-friendly program and we have had great success in promoting our various foodservice products since implementing this rewards program."

Kathy Hines
Corporate Purchasing Assistant, Hormel Foods, Austin


Monday, August 13, 2007

Basic American expands participation

"BAF used to have a quarterly coupon that went out to 5,000+ operators. I have eliminated this quarterly coupon as of July 1 and replaced it with limited but more flexible target coupons that are not linked to any quarterly time period. To help offset any pushback from sales we determined that a series of 3 direct mails playing up our participation in Foodservice Rewards would maintain that link with those operators and provide them with a substitute loyalty incentive."

"Most of our direct or broker sales people understand the beauty of the foodservice rewards program. We received a lot of good feedback from our regionals at a recent Western Sales meeting. I have to admit that replacing a coupon with the official BAF merchandising program and the FSR loyalty program is not an easy proposition however as coupons were frequently used as a means to permanently reduce pricing..."

Hans Kohte, Senior Marketing Manager
Basic American Foods

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Wednesday, May 02, 2007

PepsiCo UK Joins the Coalition

"We have joined Foodservice Rewards because, for the first time, it gives us the ability to communicate with our outlets. It will provide us with valuable insight about who is purchasing our Tropicana brand, and will enable us to identify gaps and opportunities within our target market.

Additionally, and importantly, we will be able to reward our loyal customers for supporting our brand, as well as bringing new customers in and consequently rewarding them."

Gavin Smith, Customer Business Manager, PepsiCo UK


Tuesday, May 01, 2007

"Producing Measurable Results"

It's hard to know how to spend your marketing dollars wisely if you don't know who your customers are and what they buy.

Here, according to John DeVos, Senior Vice President Marketing, Schwan's Food Service, is how Foodservice Rewards can help.

(It's a video, please give it a moment to load :-)


Monday, April 23, 2007

Try a Foodservice Rewards member survey

Sent: Wednesday, April 18, 2007 5:10 PM
To: Younger, Sandy; Breczinski, Erin Cc: Beaudoin, Tiger
Re: Procter & Gamble Survey Results

Awesome! Awesome! Awesome! This is very exciting. I just got off the phone with the ABM who runs SSP and she said, and I quote, "I feel like I just won the lottery."

Note: We tried to do this last year with an outside vendor and they told us it was impossible, after they charged us an arm and a leg for preliminary research. I'm a little surprised by the data, but that's why we do research, to learn. I think the information we've captured here not only applies to SSP but also to our overall business for PGP. I'm very excited about it.

Sandy and Erin, Thank You Both for your work on this. Please pass our gratitude to the rest of the team who helped with this survey. I'm constantly impressed on how FSR helps our business. This is a big win for us.

Thanks again! Abbey


Wednesday, April 18, 2007

Involve Your Salespeople

Here's a terrific example of an internal announcement to salespeople! It's a good idea t0 provide your salespeople information like this and bonus gift cards to involve them in the program and encourage participation by key accounts.

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Saturday, January 27, 2007

The World's Most Respected Companies

We're excited to announce that Kraft Foodservice has become the latest company to join over 75 national brands participating in the coalition.

"Foodservice Rewards is an important addition to our marketing mix," says Tom Sampson, SVP & President, Kraft Foodservice North America. "Customer intimacy is increasingly becoming a key competitive differentiator for branded manufacturers and Foodservice Rewards gives us some great tools to connect directly with operators who believe in added value."

Participating brands include much of the Nabisco crackers foodservice portfolio along with all of the Kraft, Open Pit, and Bull's-Eye barbeque sauce foodservice offerings.

Note that Kraft is ranked among the world's most respected companies, and the second with that distinction to join Foodservice Rewards.

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Thursday, January 18, 2007

Tate & Lyle joins

By Appointment To Her Majesty The Queen, sugar refiners Tate & Lyle, PLC have become the seventh sponsor of Foodservice Rewards in the UK - read their rationale for joining.

And a reminder: Germany is likely to be the next country into which the Foodservice Rewards program expands. Don't miss out on the many benefits of being a founding sponsor, introduce us to your EU counterparts.


Friday, November 17, 2006

P&G's Sponsor meeting comments


Here is my survey - thanks for asking!

These meetings are very smart by BI as it really helps keep the sponsors engaged- we have several follow ups planned and a more concrete action plan being developed.

Have a great weekend - Happy Thanksgiving.

Paul Edmondson


Wednesday, July 12, 2006

Use the newsletter to drive sampling

Basic American Foods recently tested a sample offer in the ExtraPoints™ newsletter.

Hans Kohte, Senior Marketing Manager, kindly agreed to share the results:

We have received about 265 emails website and 36 inbound 800 Calls from email blast sent to Foodservice Rewards operators offering 150 bonus points for requesting a sample of Golden Grill Russet Hashbrowns and/or Nature's Own Potato Pearls Mashed Potatoes.

We will be sending them full-size samples along with a special letter that gives them the bonus code they must submit to earn their 150 bonus points. Then we'll follow-up with telesales calls to get feedback AND try to gain an initial order.

Obviously we are very happy with the amount of requests generated from the newsletter. I do not recall generating as many trial leads within 48 hours ever.

If you are interested in executing a similar strategy, we're happy to help coordinate it through a business partnership with IMT's Food Sample Express.

7/18/06 updated with permission.

Lee Guss, Nestle Foodservices' Marketing Manager responds:

"I agree! Our Carnation Malt free sample offer has been fantastic. We expect over 1000 sample requests before the end of the month!"

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Monday, June 26, 2006

Thanks, Lynn & Advance Food Company

To All My Friends at BI: Now that our company is making some changes and I will not be doing Foodservice Rewards anymore, I wanted to take this opportunity to let you know how much I have enjoyed working with you all. It was such a pleasure to work with people who were always so pleasant and helpful and it sure made my job a lot easier.

During the two years that I have been handling FSR for Advance, I have had several occasions when I have had to call on Ray to help me with getting some extra points added for a customer or just to get information. He was always more
than willing to help me ~ even going so far as to fix a promotion error that we made by manually crediting each account for missing points. This was a massive amount of work on his part and he never complained or even acted like it was anyone’s fault. He just took it in stride and fixed the problem for us. I have also had to call him at different times for orders that we missed or just to help me figure out how to fix something and he was always very nice and willing to help.

I also really appreciate all of the help I have gotten from Ron Marfori. He talked me through many different promotions to help me decide the best way to proceed and he always had great ideas. On a couple of occasions we had a product that wasn’t added on time and he always made sure that it was fixed immediately so that we could continue with business. Last year when he got promoted he still helped me whenever I called him with a question or concern and never said that I should have called someone else. It is just really nice to know that you can call on people who are so willing to help and it is a great feeling to be able to get helped as soon as you call. When I did have to leave a message because someone wasn’t available, I knew that they would be calling me back at the first opportunity that they had. You have a great team and they should all be recognized for the job that they do.

Lynn Fessler
Advance Food Company


Thursday, June 22, 2006

What's your cost of acquiring a new customer?

With the cost of an in-person sales call exceeding $300, more sponsors are always running non-buyer promotions as "virtual" sales calls.

Says Evan Carlson of Schwan's Foodservice: "In one three month period, we acquired 150+ new customers paying full price for pizza - and paid less than $20 in points per first time buyer."

Are you currently running a non-buyer promotion? If a new customer is worth more that $20 to you, consider having your non-buyer promotions "always-on." Contact us to set up yours.


Monday, June 12, 2006

Want to collect even more operator info?

See Schwan's clever launch of their new Microwave to Rise Pizza. In addition to collecting qualified leads, it educates with a cooking-video, product specifications, profit potential and kid's menu suggestions.

With over a thousand entries in the first 24 hours following the announcement to members, it's off to a great start - and will soon be accompanied by a 50,000 piece mail drop.

Updated 6/17/05 with permission: "Gents, Interesting stat for you. We have nearly 3,800 registrants thus far for the MTR pizza promo. Of the 3,800 - 75% have been generated through FSR communications."

The promotion is the brainchild of Jennifer Graven (left, tall) Schwan's new Campaign Manager, it builds on her experiece creating promotions for Texas-based distributor, Glazier Foods.


Tuesday, June 06, 2006

Automated labeling at work

Automated labeling of Unilever's products is proceeding with "no major issues to report, just some expected minor learning curves with the new procedure" according to Ray Smith, Supervisor of their Bradley Woods facility.

Should your supply chain managers ever have questions about the labeling process, here are several helpful fact sheets: Labeling Scenarios, Label Specifications, Roll Sizes and Order Processing.

In addition, these fact sheets describe available Label Applicator Consulting and common Manual Label Applicator Models.

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Thursday, March 09, 2006

Sponsor Meeting Recap

"Great job by your team at last week's sponsor meeting" says Paul Edmondson, Procter & Gamble's Associate Director of CBD Innovation. Here's the meeting recap and survey so we can collect everyone's opinions.

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Thursday, February 16, 2006

Welcome Basic American & Barber Foods!

With stuffed chicken entrees, appetizers, finger foods and innovative new products Barber Foods "bulks up" Foodservice Rewards' protein offerings.

The leader in mashed and hasbrown potatoes "smoothes out" our vegetable offerings.


Monday, December 12, 2005

Salesperson Testimonial

-----Original Message-----
From: Ortiz,Ana,LAKE WORTH,FoodServices
Sent: Friday, December 09, 2005 9:06 AM
To: Craddock,Christopher,CARROLLTON,FoodServices - South Div

Funny thing happened yesterday - I rode with a brand new AFM guy and as we were leaving in the morning, Richard got some Stouffer samples in and I snagged the yellow stickers off of the cases. Wayne - the new guy, said "what are those??"

I explained on our way to Reese Food Court who I knew would buy 4 cases of the new LC (along with his standard Beef Lo Mein) to get 2000 bonus points. He did it without even tasting the product and Rick Reese proceeded to tell Wayne how much he loved yellow stickers. (In fact, Rick, who is usually cheap, cheap, cheap - switched over from Sysco Alfredo to Stouffers because Stouffers has yellow stickers!!)

So then, we went to see Roger Newell, who I also knew would sign up for the program and he and his staff tasted all of the new items and are going to special order 6 cases of each - and he committed to 300 cases to get the 8000 bonus points... but funny thing was, he has a 2 inch stack of yellow stickers on his desk and Wayne saw them, and Roger proceeded to tell him what a great program it was. I told Roger he can mail in the stickers if he doesn't have time to input and he said "oh no, I like to see when the bonus points pop up there for buying so much Nestle!"

Then, we went to UCF, who I haven't seen in a while to take her some things to use for their employee holiday party. I apologized that I didn't have more as our companies are having to cut out some of the extras because of costs. She said "no problem, we ended up getting a ton of gifts from FS Rewards for our party!" - I didn't even bring it up.

So the new guy may not have learned anything else from me - EXCEPT that FS rewards is a program that customers love.