Thursday, September 20, 2007

48 appointments at the UniPro show

Our third year exhibiting at the UniPro show and 48 distributor appointments (boy, does Big Mike ever speak their language!) with multiple new houses joining online while at the show.

Reminder: You can always view the most up-to-date list of distributor houses participating in the DSR incentive by searching the Google FSR Distributor Map.

There was lots of interest from new and existing distributors in co-branded mailings to their customers. In the future, this will become a regular opportunity for sponsors and a significant value-add for DSR's as each mailing is personalized with his/her contact information.

In addition, credit has to go to all of our sponsors as each proudly displayed Foodservice Rewards floor mats at the show, making a big impact and all-important repeat impressions.

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Friday, July 13, 2007

NACUFS Show Feedback

This week's NACUFS show was marked by steady traffic of operators visiting Sponsors' booths asking "what's new"?

Even without much FSR signage at sponsors' booths (exceptions being Kraft, Basic American and Barber foods) awareness of and participation in Foodservice Rewards was very high and bonus point gift cards where a hit.

Opinions of operators echoed those of Corey Wilkinson, Dining Services Cash Operations Manager at Haverford College, who pulled me aside to say how he liked the new website - especially the ease of navigation and the new rewards selection which he had trouble accessing before the redesign.

When asked "what can we be doing to improve the program?" C&U operators' number one request was for reward code scanners. (Here's a fact sheet describing how to order them. BI fulfills scanners directly to operators with your supplied inserts so we can track activity and avoid sending duplicates.)

The second most common request was for more program sponsors. Yeah, we're working on that!

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Monday, April 23, 2007

"What's New?" at NRA

Wednesday, March 14, 2007

New Tradeshow Flyer Available

We've updated the one-page program description (often used at trade shows to enroll operators) and the new website's look and feel. View a sample here, then order from your Coalition Manager using the marketing materials request form.

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Friday, January 19, 2007

New: DOT Foods Partnership

Thanks to a new partnership with DOT Foods, the nation's largest redistributor, even more independent distributors will be introduced to the DSR Incentive program via this landing page.

Banners are now appearing on the DOT Expressway (the industry's most-trafficked-by-distributors website!) and we'll exhibit at their Spring food show - both a first for any non-food or non-E&S manufacturer.

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Friday, July 28, 2006

New Support Materials for Trade Shows

Thanks to all sponsors who "showed the colors" at NACUFS in Toronto. This new floor mat (modeled at left by Hans Kohte) was especially popular and will soon be available via the Materials Request Form.


Tuesday, February 07, 2006

No NRA '06 for John & Tiger

John and I won't be able to attend NRA this year. John and Wendy are expecting their first child in May - congratulate him.

I'll be watching our son while my wife and daughter go on an all-expense paid National Geographic Expedition to the Galapagos islands.


Thursday, July 14, 2005

I was a New Orleans virgin until NACUFS

The National College and University Foodservice show was held this week in New Orleans. Insights: Purdue University is sitting on 10,000 codes. The Foodservice Director didn' t know he could mail-in or get a scanner. I wonder how many other Group Feeders have the same issue? Perhaps it's time to send this segment post-paid collection envelopes. That, and create a 20 or 30 code-at-a-time entry screen.

We also have to work the Sponsors' trade show contacts harder to get signage up at shows. The new freestanding signs will be a big help. The Value Plus sponsors had excellent execution and a booth that drew traffic and were signing up operators.

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Wednesday, May 11, 2005

Certified by Mr. Clean

OK, he's really tall. And those bleached-white eyebrows? Really weird. But it's a full-time job that pays well, he says.


Skinny Dough Boy?

And what's this? A skinny Dough Boy? Must be part of the industry's reaction to all the obesity lawsuits.


The Mute Baron

It's true, the Red Baron doesn't speak. Not a word. Would spoil the illusion, I guess. Without that paste-on mustache, he looks about 13 years old.