Google
 

Thursday, January 11, 2007

Can you change as fast as the market does?

There are many benefits to knowing who your customers are - including the ability to rapidly respond to changing market conditions. In just three weeks from the date Manhattan banned trans-fats, Bunge launched this conversion promotion to its customers of products containing trans-fats.

Communicated via the ExtraPoints newsletter and postcards versioned for buyers and non-buyers, this promotion allowed Bunge to offer street customers a compelling trial offer without the cost of an in-person sales call. (And it will just take a "click of a mouse" to replicate when other states follow suit.)

Labels: , , ,

Thursday, December 14, 2006

Event-based communications - now easier!




With the introduction of print-on-demand, it's easier than ever to recognize operator milestones and encourage new ones.

Simply provide art and set the trigger event(s) and your Coalition Manager will handle the rest. Once the rules are defined, it's "fire & forget" - whether you are communicating with a handful of operators (or thousands!) who achieve the milestone during the specified time frame.

This fact sheet details pricing.

Labels: , ,